HIGHAT© Fashion Brand Identity

•

HIGHAT is a high-quality fashion brand based in Riyadh, Saudi Arabia. The founders embarked on a mission in 2024 to modernize teenage fashion by adding a minimalistic touch. Their goal is to help young people feel powerful and confident by reestablishing a brand that is more refined and easy to understand within youth culture.

We set out to revitalize the brand by giving it a contemporary, minimalist makeover while still paying homage to its roots and developing a versatile identity that would resonate with its demographic.

Making an identity system that may change over time was our strategy. Dynamic and committed to the long term. A brand identification system that aims to revitalize and elevate the company's personality, emphasizing simplicity and minimalism. A dazzling blue serves as the principal hue, injecting life and vitality into the images while starkly contrasting the rest of the design system.